Seamless availability of entertainment and information content across any screen and device



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Paris, France – October 4, 2011 – As consumers increasingly wish to access digital entertainment and information on the variety of devices they own – from living room TVs to mobile phones and tablet PCs - Belgacom, Belgium’s leading  telecom operator, has chosen the Alcatel-Lucent (Euronext Paris and NYSE: ALU) Digital Media Store to ensure seamless availability of content wherever it is needed.

The Digital Media Store enables operators such as Belgacom to offer consumers a personalized and interactive digital entertainment experience, tailored to their choice from the breadth of ‘smart’ connected devices available today and in the future. The Digital Media Store provides operators with an online content store that enables the delivery of a variety of services including video, music, applications and e-books.

Alcatel-Lucent’s Digital Media Store meets Belgacom’s vision for the handling, processing and delivery of digital entertainment content. Its multi-screen and multi-content capabilities will allow Belgacom to expand beyond the delivery of standard IPTV services, to support innovative new services and devices as they become available which in turn will help to increase subscriber loyalty.

Luc Defieuw, CEO Alcatel-Lucent Bell and Vice President, Benelux, said: “The line between traditional broadcast TV and online multimedia content is blurring as consumers embrace a multi-screen digital lifestyle. Our close collaboration with Belgacom demonstrates how this multi-screen opportunity can be seized. It also shows how Alcatel-Lucent can help major service providers develop solutions that attract and retain subscribers, secure a central role in the multimedia value chain, and generate sustainable media revenue across every screen.”

About Alcatel-Lucent’s Digital Media Store

The Digital Media Store (DMS) is a ‘one-stop-shop’ content store which helps service providers successfully launch a compelling digital media business through providing a compelling user experience.

The product enhances service providers’ content revenues through effective merchandizing and marketing – such as cross-media recommendations, bundled promotions, market segmentation, varied pricing modules, marketing campaigns and subscriptions. The content is tuned according to consumers’ devices and network access capabilities and is also targeted to their profiles, location and preferences. This results in an enticing personalized digital entertainment experience tailored to the consumers’ needs.  Please visit our DMS website: http://www.alcatel-lucent.com/features/digital_media/

About Alcatel-Lucent (Euronext Paris and NYSE: ALU)
The long-trusted partner of service providers, enterprises, strategic industries and governments around the world, Alcatel-Lucent is a leader in mobile, fixed, IP and Optics technologies, and a pioneer in applications and services. Alcatel-Lucent includes Bell Labs, one of the world's foremost centres of research and innovation in communications technology.

With operations in more than 130 countries and one of the most experienced global services organizations in the industry, Alcatel-Lucent is a local partner with global reach.

The Company achieved revenues of Euro 16 billion in 2010 and is incorporated in France and headquartered in Paris.

For more information, visit Alcatel-Lucent on: http://www.alcatel-lucent.com, read the latest posts on the Alcatel-Lucent blog http://www.alcatel-lucent.com/blog and follow the Company on Twitter: http://twitter.com/Alcatel_Lucent.



Contact the Alcatel-Lucent Press Office:    press@alcatel-lucent.com

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