Rhodia's Chairman & Chief Executive, Jean-Pierre Clamadieu, together with Tom Benner, President of Rhodia Silica, today inaugurated a new high-performance silica plant in Qingdao (China's third largest seaport in Shandong province), in the presence of the Chinese authorities.



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Certified by major tire manufacturers worldwide and marketed under the brand name Zeosil®, Rhodia's Highly Dispersible Silica is used principally in the production of Energy efficient tire. Rhodia's technology decreases the tread's rolling resistance, resulting in a five to seven percent reduction in fuel consumption by light vehicles.

Located on a seven-hectare site, this 72kT plant adds more than 30 percent of additional capacity to Rhodia's global Highly Dispersible Silica production network and with it the ability to respond to an anticipated growth in volumes.

"We provide our customers with a unique technology and the corresponding volumes required to meet the increasing regulatory demands for tire labelling around the world", commented Tom Benner, adding "the site will enable us to profit fully from Asia's significant development potential and reinforce our leadership position in this market".


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