Thousands to attend debut event at Milk Studios, featuring special guests MIA, Interpol, Mark Ronson, Die Antwoord, Spike Jonze, Nick Zinner, Radical Friend, Muti Randolph, Patrick Jean, Takeshi Murata and others

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NEW YORK, June 26, 2010 - The Creators Project debuts today in New York with its first-ever Creators event where thousands of attendees engage in an all-day cultural extravaganza featuring some of the world's leading artists in music, art, film, design and architecture.

The first of five global summits, the New York City event will feature multimedia installations, artworks, panel discussions, workshops and a number of live performances. Thousands of attendees are expected to fill Milk Studios—an eight-floor, 80,000-square-foot exhibition space, along with a dedicated section of 14th Street in the Meatpacking District.

Today's event is part of The Creators Project, a new initiative by VICE and Intel Corporation to identify leading artists across the world who are pushing creative boundaries through technology. The project establishes new platforms for these artists to showcase their work and to engage a young audience of millions.

Musical performers at the event include MIA, who was announced last minute as a special guest, Interpol, Mark Ronson, Die Antwoord, The Rapture, Sleigh Bells, Gang Gang Dance, Neon Indian, Salem and N.A.S.A. (See full list below.)

Art installations and exhibits include work by United Visual Artists, a dazzling collective from Britain that has produced a portfolio of some of the best technology-driven installations of the 21st century, Takeshi Murata, a digital artist who creates flowing, Rorschach-like swaths of color, distortion, manipulation, and psychedelic imagery, and Nick Zinner, guitarist for the Yeah Yeah Yeahs, an artist who combined his photography work with a score composed especially for the exhibit. (See full list below.)

Film screenings include Spike Jonze's "I'm Here," a love story about two robots living in Los Angeles. China's Ray Lei will screen a silent, eight-minute short called "The Face," about a hip-hoppy Asian society in which everybody has weird, rotating Rubik's Cube heads, and France's Ladj Ly's will screen "Go Fast Connexion," a "docu-fiction" about the French media's inadequate coverage of the hot-button issues that have caused riots and widespread protests by the French citizenry. (See full list below.)

Since The Creators Project launched on May 17, millions of individuals have visited, an interactive portal and anthology that houses a selection of more than 90 original videos and features work and interviews from the most creative artists across the globe. Since its debut, The Creators' online community has exploded with thousands joining the Creators' twitter account and Facebook page to share artistic visions, debate creative ideas and engage with participating artists.

"Creativity is about exploring possibilities, and either wrestling or being guided by the process towards that which speaks from you to the world," said Nick Zinner, from the Yeah Yeah Yeahs. "The Creators Project has allowed me and other emerging artists a chance to try new ideas in new ways by encouraging collaboration and supporting unconventional thinking about art and its audience."

"When I was a hard core kid growing up in the 1980's in Ottawa, Canada there were 11 other punk rockers in the whole city. We had to fight the metallers and the jocks every day," said VICE Founder Shane Smith. "When the Dead Kennedys, the Clash and the Ramones played in Montreal we all (the 11 of us) took the bus up... and when we saw the huge crowd of other punks (probably 250) I cried, because I realized I was not alone in the world, that there was this supra-national-punk-community and I was part of it. This week I have been watching the new Die Antwoord and MIA videos and thinking that this is the show that I would have cried to see when I was 18. That we are putting it on for a global community makes me cry. I am crying now. Thanks history, you have made a crybaby out of me."

"This is such an exciting time to be playing in the sandbox of art and technology," said Deborah Conrad, Intel's chief marketing officer."The creativity that we have seen since work started on The Creators Project is nothing short of jaw-dropping, mind-blowing and awe-inspiring. The Creators are geniuses. The work they have brought to us through the project so far is a celebration of what is possible when their visions meet bits and bytes. It's magic."

"Nurturing and supporting creative enrichment has always been a vital part of Milk's DNA and the Creator's Project is a testament to that initiative," said Mazdack Rassi, owner of Milk Studios. "Milk is extremely proud to be a part of this epic event that brings together the world's most innovative minds in one place at one time. We are excited to be part of the process that is changing the way people experience the varied mediums of art that exist in our cultural hemisphere."

Today VICE and Intel also released a new magazine created specifically for the New York City Creators event. It is the first in a series of five magazines that will highlight each event and culminate with the release of a massive book that features the work of every Creator.

The event series will travel to cities at the forefront of artistic expression in the 21st century, including London, Sa~o Paulo, Seoul, and Beijing, where it will conclude with a three-day finale with participating artists and exhibits flown in from the across the globe.

About The Creators Project
The Creators Project was conceived out of VICE and Intel's passion for technology and art as powerful and life-enhancing tools that can impact culture. Through the initiative, VICE and Intel intend to empower and inspire the next generation of innovators to realize their artistic visions through creative use of technology.

About VICE
VICE was launched in 1994 as a small print zine in Montreal and has since grown into a global media company. Since day one, technology has driven VICE forward, turning ideas into reality. Innovations in desktop publishing made VICE Magazine possible and, more recently, low cost digital filmmaking and distribution democratized the worlds of TV and film bringing about VBS.TV. As technology continues to improve, it remains VICE's goal to give artists a platform to be presented and discussed.

Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at

Intel is a trademark of Intel Corporation in the United States and other countries.

* Other names and brands may be claimed as the property of others.

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