Low-Cost Tool Provides Greater Online Visibility and Maximizes the Impact of Announcements Through Socialization, Distribution and Search Engine Marketing



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NEW YORK, May 17, 2010 (GLOBE NEWSWIRE) -- The NASDAQ OMX Group, Inc. (Nasdaq:NDAQ) announced that GlobeNewswire has launched its full-service offering for Search Engine Optimization of press releases.

"Search Engine Optimization is an effective, low-cost tool to drive the visibility of news announcements and tap the power of social media outreach, and is a must-have ingredient for any successful public relations strategy," said Demetrios N. Skalkotos, Senior Vice President of Global Corporate Solutions, NASDAQ OMX. "GlobeNewswire's new SEO features are helping our clients to increase the distribution of their news, push traffic to their websites, and boost the reach of their news announcements through organic, natural online search engine marketing."

GlobeNewswire supports companies' SEO strategy by optimizing the content of press releases and then distributing those press releases in a manner that increases the likelihood that key search terms will be picked up in search engine results. First, a press release is optimized with search keywords and automated HTML coding of anchor text, release tags, links, and metadata. For earnings releases, financial tables can be formatted in HTML for ease of use. Next, GlobeNewswire formats the release with social media widgets for sharing via social media networks, such as Facebook, Digg and Delicious.

Redistribution via online search engines and social media extends the lifespan and reach of the press release. The collection of tools and features to support the process of optimizing, distributing and socializing a press release is an add-on feature to GlobeNewswire's traditional press release distribution services.

Major online websites that support the XHTML newsfeed in GlobeNewswire's SEO distribution network include Google, Yahoo! Finance, CNNMoney.com, Morningstar.com, AOL, Stockwatch, Investopedia, and more, and print media outlets that support the XHTML newsfeed include The Boston Globe, San Francisco Chronicle, The Miami Herald, Denver Post, Star-Tribune, and many more. Among the many broadcast media outlets that support the newsfeed are WCBS Newsradio 880 in New York, CBS 2 Chicago, CNN650 Radio News, and KNX1070 News Radio Los Angeles, and trade publications include Business Insurance, BioMedReports, Genetic Engineering & Biotechnology News, IntoMobile, and Nation's Restaurant News.

GlobeNewswire is one of many services that NASDAQ OMX offers the investor relations, communications and governance industries. For more information, please visit: http://www.globenewswire.com.

About NASDAQ OMX

The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with more than 3,600 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries.  NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit http://www.nasdaqomx.com.
*Please follow NASDAQ OMX on Facebook (http://www.facebook.com/pages/NASDAQ-OMX/108167527653) and Twitter (http://www.twitter.com/nasdaqomx).

NDAQG

CONTACT: The NASDAQ OMX Group, Inc.
Media Contacts:
Marisha Chinsky
+1.646.441.5258
Marisha.Chinsky@nasdaqomx.com
Jolene Libretto
+1.646.441.5220
Jolene.Libretto@nasdaqomx.com


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